Jerusalem24 – Are you a fan of embroidery designs and art heritage? Then this episode is for you! Sally Shami, founder of Salam explores with us the importance of having such an embroidery design brand in Palestine. Shami clarifies how Salam plays a great role in raising awareness about the Palestinian heritage locally and internationally. As it showcases the beauty of the rich Palestinian identity and craft heritage. In addition, it has a significant responsibility towards the Palestinian women, who are the real ones behind all the beautiful work. Salam also helps in the economy sector development. Yet, it breaks the curated stereotypes related to embroidery by offering fashionable and affordable designs for all genders and ages.